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Hi, this is Greg Kellstrom. Welcome to the Agile World Podcast, where we discuss customer experience, employee experience, and transformation in an Agile age.

The Agile World Podcast is brought to you by tech systems, an industry leader in full stack technology services, talent services, and real world application.

For more information, go to techsystems.com. To read more about the topics discussed on this show, you can go to my website at theagile.world and read my latest articles or get a copy of my latest book, the Center of Experience, a blueprint for creating an experienced led organization, now available on Amazon and other retailers.

My name is Greg Kellstrom, and I'm the CEO and co-founder of CareerGig, and host of the Agile World Podcast.

Today we're going to talk about how to create a personal brand that is agile, memorable, and meaningful in a world gone mostly virtual.

To help me discuss this topic, I'd like to welcome Jennifer Sherman, founder, and chief strategist at the Influencer Collective.

First, why don't you tell me a little bit about the Influencer Collective and what you do there?

Sure, so thank you so much for having me, Greg. It's great to connect again.

And the Influencer Collective, we are a podcast production and digital asset strategy firm.

So we really specialize in building thought leaders through the medium of podcasting and using strategic marketing to amplify that content.

Great, great. Well, let's start by talking about the importance of personal brands.

Why don't you first start by explaining how you define personal branding?

Sure, so I mean kind of growing up in, I guess, the digital transformation world.

It's important now than ever with the access to social media that we have at our fingertips from even when you're in high school to really make sure that your digital footprint is how you would want to express yourself.

Because with the internet, you know, it's on there forever, right?

So personal branding is really defined who you are and goes back to your mission as a human being and how you market yourself and define yourself and put yourself in the online and offline marketplace.

So how do you recommend, I know this is kind of a big question, but how do you recommend that someone does go about defining their personal brand?

What's what are the kinds of things that they should look at or look for?

Sure. So I think it starts with yourself. I think it starts with defining what your mission is.

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