This is the top entrepreneurs podcast where founders share how they started their companies and got

filthy rich or crash and burn. Each episode features revenue numbers, customer counts, and other

insider information that creates business news headlines. We went from a couple hundred thousand dollars to 2.7 million.

I had no money when I started the company.

It was $160 million, which is the size of any IPOs.

We're a bit strapped.

We have like 22,000 customers.

With over 5 million downloads in a very short amount of time, major outlets like Inc are calling us the fastest growing business show on iTunes.

I'm your host, Nathan Latka, and here's today's episode.

Hello, everyone, my guest today is Dan Greenberg.

He's the CEO and co-founder of ShareThru, a platform which powers in feed-nated

advertising for many of the world's largest publishers. Dan, are you ready to take us to the top?

Yes, sir. All right, ma'am. So tell us more about ShareThru. What do you guys do and what's your

business model? How do you monetize? Sure. Started the company actually almost 10 years ago before the word native advertising existed.

And the original thesis for the company was that ads should fit in.

So instead of ads being this foreign object that sits in the corner of a page,

instead of ads being kind of this interruptive thing that forces attention,

our thought from the very beginning was let's allow publishers. So like Rolling Stone and Time, Inc. and Hearst and ABC News, Disney, folks like that,

to monetize their sites on the web as respectfully and as modernly as Facebook does on Facebook

or as Twitter does on Twitter.

So we're the software company that a company like Vice or Disney or ABC would use to power

what we call native ads, integrated, choice-based, like respectful advertising, inside their

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