This is Jason Burby, co-author of Does It Work, 10 Principles for Delivering True Business Value in Digital Marketing.

You were listening to the Marketing Book Podcast.

Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly changing field of modern marketing.

And now here's your host, Douglas Burdett.

Hello, thanks for joining me on the Marketing Book Podcast, which was named by LinkedIn as one of 10

podcasts that will make you a better marketer in 2016.

My goal for this podcast is to help you discover new ideas about what's actually

working in modern marketing. Don't worry about taking notes. You can find links to

everything discussed in this episode's show notes at marketing book podcast.com. Today we're joined by

Jason Burby and we're going to talk about the book he has co-authored with

Shane Atchison, Does it Work? Ten Principles for delivering true business value in digital marketing.

Jason Burby is the president of the America's region for the digital agency possible,

which is part of the holding company WPP.

Jason has over 20 years experience in digital strategy and he has been using

data to inform digital strategies to help clients attract, convert, and retain customers long before it was the cool thing to do.

He's also the co-author of actionable web analytics using data to make smart business decisions.

Jason, congratulations on Does It Work and welcome to the Marketing Book Podcast.

Thank you so much. So as you heard in the intro, one of the spirit of

this podcast is about trying to help people understand what's actually

working in modern marketing.

So I think the title of your book

is going to win the award for the...

...