This is Shema Heider, author of Momentum, How to Propell Your Marketing and Transform Your Brand in the Digital Age, and you are listening to The Marketing Book Podcast.

Welcome to the Marketing Book Podcast podcast helping you keep up with the smartest

thinking in the quickly changing field of modern marketing and now here's your

host Douglas Burdett.

Hello, thanks for joining me on the Marketing Book Podcast,

which is named by LinkedIn as one of 10 podcasts

that will make you a better marketer.

My goal for this podcast is to help you discover new ideas about what's actually working in modern marketing.

And don't worry about taking notes. You can find links to everything discussed in this episode's show notes at marketingbook Podcast.com.

Today we welcome back Schumahider

and we're going to talk about her new book,

Momentum, how to propel your marketing

and transform your brand in the digital age.

Schumahider is the founder and CEO of the Marketing Zen Group,

an integrated web marketing and digital PR firm.

She's also an international keynote speaker and a regular media

correspondent often featured across all the major media channels including

MS NBC Fox Business, Forbes Inc in the Wall Street Journal. She is also the best-selling

author of the Zen of social media marketing, an easier way to build credibility,

generate buzz, and increase revenue, which is now in its fourth edition, and that's

how you know it's a really, really good book.

Shama, congratulations on Momentum and welcome back to the Marketing Book Podcast.

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