Hey there's Scott Stratton, co-author of Unmarketing, everything has changed and nothing is different and you are listening to the marketing book podcast.

Welcome to the marketing book podcast, helping you keep up with the smartest thinking in the quickly

changing field of modern marketing.

And now here's your host, Douglas Burdett.

Hello, thanks for joining me on the marketing book podcast, which was named by

LinkedIn as one of 10 podcasts that will make you a better marketer. My goal for

this podcast is to help you discover new ideas about what's actually working in modern marketing.

And don't worry about taking notes, you can find links to everything discussed in this

episode's show notes at marketingbook podcast.com. Also if you're listening to the show right now and you're not driving or

operating dangerous machinery please send me a tweet and tell me where in the

world you're listening from my Twitter handle is at marketing book and for this episode use the hashtag unbook

because today we're joined by Scott Stratton and we're going to talk about the new

second edition of the bestseller that he's co-authored with his wife Allison

unmarketing everything has changed and nothing is different. Scott Stratton is the

president of unmarketing he's an expert in viral social and authentic marketing which he calls on marketing.

He was named one of the top five social media influencers in the world by Forbes and one of America's 10 marketing gurus by business review. by His wife Allison, he has written three other best-selling business books, the book of business awesome,

unselling, and what in my opinion is the best marketing book title in the history of the printed word QR codes kill kittens how to

alienate customers dishearten employees and drive your business into the

ground Scott and Allison are also hosts of the un Un Podcasts where they talk about the week's

Brand Blunders and train wrecks, send climbers up Moron Mountain, and even share the

occasional good story or two. Scott has appeared in the Wall Street Journal,

Huffington Post, USA Today, Entrepreneur magazine, CNN Inc.

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