1017 The New Nielsen? $12m in Revenue Says, Maybe!
SaaS Interviews with CEOs, Startups, Founders
Nathan Latka
4.6 • 683 Ratings
🗓️ 7 May 2018
⏱️ 23 minutes
🧾️ Download transcript
Summary
Peter Daboll has more than 25 years of experience in the science and business of advertising effectiveness. He has spent his career developing and implementing analytical models and testing systems to measure consumer response to advertising. As CEO of Ace Metrix, Peter has led the company in developing innovative metrics and methods for helping advertisers make better, more impactful video creative. Peter was also the CEO of Bunchball, Chief of Insights at Yahoo!, and president and CEO of comScore Media Metrix. He has received numerous industry awards recognizing his leadership in advertising research including a 2011 Great Mind award from the ARF, and is a regular contributor to media outlets and advertising industry associations.
Peter recently wrote and published the Amazon Bestselling book, AD-Itude.
Transcript
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| 0:00.0 | This is the top entrepreneurs podcast where founders share how they started their companies and got |
| 0:06.9 | filthy rich or crash and burn. Each episode features revenue numbers, customer counts, and other |
| 0:16.1 | insider information that creates business news headlines. We went from a couple hundred thousand dollars to two point seven million. |
| 0:23.6 | I had no money when I started the company. |
| 0:25.6 | It was a hundred and sixty million dollars which is the size of any IPOs. |
| 0:29.6 | We're a bit strapped. |
| 0:30.6 | We have like 22,000 customers. |
| 0:33.6 | With over five million downloads in a very short amount of time, |
| 0:38.6 | major outlets like Inc are calling us the fastest growing business show on iTunes. |
| 0:43.6 | I'm your host, Nathan Latka, and here's today's episode. |
| 0:48.6 | Hello, everyone. |
| 0:49.5 | My guest today is Peter DeBall. |
| 0:52.3 | He has more than 25 years of experience in the science and business of |
| 0:55.1 | advertising effectiveness. He spent his career developing and implementing analytical models |
| 0:59.7 | and testing systems to measure consumer response to advertising. As CEO of ACE metric, |
| 1:05.2 | he's led the company in developing innovative metrics and methods for helping advertisers make |
| 1:09.0 | better, more impactful video creative. |
| 1:11.7 | He was the CEO of Bunchball, Chief of Insights at Yahoo and president and CEO of ComScore Media |
| 1:17.6 | metric. He's received numerous industry awards recognizing his leadership in advertising research, |
| 1:22.0 | including a 2011 Great Mind Award from the ARF and is a regular contributor to media outlets |
| 1:27.3 | and advertising industry |
| 1:28.4 | associations. Peter, are you ready to take us to the top? I'm ready. My gosh, that's a mouthful. |
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