This is the top entrepreneurs podcast where founders share how they started their companies and got

filthy rich or crash and burn. Each episode features revenue numbers, customer counts, and other

insider information that creates business news headlines. We went from a couple hundred thousand dollars to two point seven million.

I had no money when I started the company.

It was a hundred and sixty million dollars which is the size of any IPOs.

We're a bit strapped.

We have like 22,000 customers.

With over five million downloads in a very short amount of time,

major outlets like Inc are calling us the fastest growing business show on iTunes.

I'm your host, Nathan Latka, and here's today's episode.

Hello, everyone.

My guest today is Kevin Tan.

He's an accomplished entrepreneur in advertising industry technology leader with over

20 years of experience. He's the co-founder and CEO of Iota, the global leader in audience data

with more than 3.5 billion unique profiles across Europe, Asia, Pacific, and the Americas. Kevin,

are you ready to take us to the top? All set. All right. What is it? You bet. What does audience data

mean?

Audience data is really information around any consumers.

I mean, because so audiences, we start up providing audience data for kind of media and advertising

consumers, but I suppose data on audiences has grown to be more than just kind of the media

consumption.

It's really information and profiling of customers and consumers.

...