Welcome to the Primal Potential Podcast. I am your host Elizabeth Benton Thompson. If

you want to create change in any area of your life, you're in the right place. Together,

we'll explore the strategies and tools I've used to lose over a hundred pounds, pay

off $130,000 in debt, and become a multiple seven figure business owner. I've supported

more than 3,000 women to levels of execution and fulfillment. They didn't know or possible.

Together, we'll break your past patterns and eliminate the appeal of your excuses so

you can get consistent, stay consistent, create the results you want, and enjoy the journey.

Let's get started.

Hello everybody. Welcome back to the Primal Potential Podcast. I am Elizabeth Benton.

Really pumped to talk about this today. In fact, one of you had reminded me of episode

261 and said that it was one of your favorites. I went back to it. I created a transcript from

it and I was like, oh man, we need to talk about this again. I simultaneously was thinking

about these one-on-one calls I've been having with folks who are in the consistency course.

Essentially, they send me an overview of where they're at, what their goals are, what

they're struggling with, what some of their most common excuses are, and things like that.

I had been making note of some themes. On the one hand, I was going through the transcript

for 261. On the other hand, I was looking at these themes and I wasn't surprised by the

overlap, but knew I wanted to talk about it here. The first thing I want to talk about

before I talk about some of the themes that I'm seeing and the recommendations that I have

pretty much across the board for folks in the consistency course, I wanted to talk about

a concept that I first heard about from Tony Robbins. He talks about how, to a much greater

extent than most of us think, our pleasure and pain associations are responsible for

...