1012: Joe Kudla- How to Build an International Fashion Brand in 5 Years

Mind Pump: Raw Fitness Truth

Sal Di Stefano, Adam Schafer, Justin Andrews, Doug Egge

Exercise, Health & Fitness, Health, Fitness

4.8 • 11.8K Ratings

🗓️ 18 April 2019

⏱️ 63 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode, Sal, Adam and Justin talk with Joe Kudla, founder and CEO of Vuori Clothing. Five years ago Vuori was just an idea. Today Vuori can be found in Nordstrom, REI and shipped worldwide when ordered from their website.

Joe has a fascinating story of multiple business ventures, some successful, others failures that have led to Vuori Clothing's "overnight success." Joe tells a good story and in this episode he tells of a strange run-in with a psychic woman who nudged him to take a leap of faith that ultimately catapulted the company. Even if you don't believe in psychics, this story may just make you believe a little bit...

Vuori Clothing is the preferred attire of the Mind Pump Team. It looks, fits and feels amazing. You can check it out at vuoriclothing.com/mindpump (Be sure to use the code on this page for 25% off your first order... a Mind Pump exclusive discount!).

Mind Pump recommends The Jordan Harbinger Show. (3:38)
How if you don’t make good products in this day in age, what’s the point. (6:45)
What was their defining moment of success? (7:57)
The MASSIVE compound growth over the last 5 years. (10:31)
Setting out to make clothes that other people cannot find. ‘Built to move and style for life’ mindset. (13:10)
Putting their money where their mouth is and making GREAT products. (15:34)
Have they experienced any growing pains or challenges? (17:14)
The great debate on entering the ‘Athlete Market.’ (19:24)
What goes into the process of creating a product? (20:30)
Do they do any outsourcing when it comes to design? (22:39)
How do you know, as an entrepreneur, when to stop or change gears? (26:28)
His early ventures, failures and the life lessons he learned along the way. (28:32)
Going all-in on Vuori. (32:33)
A chance encounter with a psychic woman that propelled him to take the leap of faith and invest in clarity. (39:00)
Becoming in alignment and how Mind Pump found the brand. (47:38)
Building the relationship directly with the consumer, shifting their message based on customer feedback and being versatile. (51:08)
How your culture is your brand. (56:00)
What does he see for their future in the space? (59:05)

People Mentioned

Jordan Harbinger (@jordanharbinger) Instagram
Todd Herman (@todd_herman) Instagram
Wim Hof (@iceman_hof) Instagram
Michael Stromsness (@enlightened_savage_101) Instagram

Related Links/Products Mentioned

Transcript

Click on a timestamp to play from that location

0:00.0	If you want to pump your body and expand your mind, there's only one place to go.
0:06.0	Mite, op, mite, op with your hosts.
0:09.0	Salda Stefano, Adam Schaefer, and Justin Andrews.
0:13.0	It's really exciting to see a company like Viori just exploding the way that they have been.
0:18.0	They're crushing.
0:19.0	Well, I really like Joe.
0:21.0	I mean, a lot.
0:22.0	I think he's a really good guy.
0:23.0	I think he's got a great mission.
0:25.0	I think he plays out an incredible product.
0:27.0	I mean, I'm looking around the room right now and Doug's got his zip up hoodie and pants on.
0:32.0	Justin's got a pullover hoodie on.
0:34.0	You've got your jacket zip up.
0:36.0	I'm wearing the pants and a shirt.
0:38.0	Like, their gear is...
0:39.0	They've infiltrated us.
0:40.0	No, no, they have.
0:41.0	It's legit.
0:42.0	It's legit, awesome, and it's really cool to see them build the brand.
0:47.0	It's also awesome that Taylor found them really early on.
0:50.0	I love finding a brand before everybody else finds a brand and being one of the first people to kind of enter coolest.
0:56.0	Right.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Sal Di Stefano, Adam Schafer, Justin Andrews, Doug Egge, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Sal Di Stefano, Adam Schafer, Justin Andrews, Doug Egge and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.