This is Dr. Philip Kopler, co-author of Marketing 4.0, moving from traditional to digital,

and you are listening to the 100th episode of the Marketing Book Podcast.

Welcome to the Marketing Book Podcast,

helping you keep up with the smartest thinking

in the quickly changing field of modern marketing.

And now here's your host, Douglas Burdett.

Hello, thanks for joining me on the 100th episode

of the Marketing Book Podcast, which was named by LinkedIn as one of 10

podcasts that will make you a better marketer. My goal for this

podcast is to help you discover new ideas about what's actually working in

modern marketing. Don't worry about taking notes. You can find links to

everything discussed in this episode's show notes at marketingbook podcast.com.

Also if you're listening to the show right now and you're not driving or operating dangerous

machinery please send me a tweet and tell me where in the world you're

listening from my Twitter handle is at marketing book for this oneth episode we're joined by Dr. Philip Kotler and

we're going to talk about the new book that he is co-authored with Hermann

Cartagaya and Iwan Sedianan entitled Marketing 4.0

moving from traditional to digital.

Dr Philip Kotler is the S.C. Johnson and son distinguished professor of international marketing at the Kellogg School of Management, Northwestern University, where he's been on the faculty since 1962.

He's also the author of over 55 marketing books including marketing management, which is now in its 14th edition,

Principles of Marketing, Kotler on Marketing, How to Create, Win, and Dominate Markets and Marketing 3.0, from products to

customers to the human spirit.

...