Hi, this is Greg Keltstrom. Welcome to the Agile World Podcast, where we discuss customer

experience, employee experience, and transformation in an Agile age. The Agile World Podcast is

brought to you by TechSystems, an industry leader in full-stack technology services, talent

services, and real-world application. For more information, go to techsystems.com.

To read more about the topics discussed on this show, you can go to my website at the

Agile.world and read my latest articles or get a copy of my latest book, the Center

of Experience, a blueprint for creating an experienced led organization, now available on Amazon

and other retailers. My name is Greg Keltstrom and I'm the CEO and co-founder

of CareerGig and host of the Agile World Podcast. Today we're going to talk about creating

a sustainable workforce that can help your brand be successful, no matter what the business

environment may throw your way. We're obviously limiting in tumultuous times and cannot

control all aspects of our business, but the right strategic approach to building a culture

and talent pool can make a huge difference in how you weather any storm. To help me discuss

this topic, I'd like to welcome Roberta Matjesen, a best-selling author, Forbes contributor,

and marketing leader who's worked with General Motors, New Balance, the Boston Beer Company

and more. Roberta, welcome to the show. Thank you. Thanks so much, Greg, for having me.

Absolutely. Well, as a fellow author, I wanted to first commend you on having five books

with the six on the way. That's certainly no easy feat. So why don't you tell us a little

bit about your latest book, Evergreen Talent and how you think it's relevant to the current

work environment? Well, Evergreen Talent is all about how to seed, grow, and cultivate

a sustainable workforce. The book released in February, just in time for the pandemic,

and my first reaction to that after, you know, I was worried about my family's safety was,

...