Hi, this is Greg Keltstrom, welcome to the Agile World Podcast, where we discuss customer

experience, employee experience, and transformation in an Agile age.

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Hi, this is Greg Keltstrom, host of the Agile World Podcast.

Today, I'm going to talk about another component of the Center of Experience.

In my most recent book, called The Center of Experience, I outlined a lot of different

areas where, when centralized, an organization can achieve what I call brand experience.

Brand experience is the combination of customer experience or the external and employee experience

or the internal.

The component I'm going to talk about today is the data science and the artificial intelligence

component.

There's a lot of different applications that AI or machine learning or data science

can have in experience.

Today, I'm going to talk about a few of those and really key in on three things.

Orchestration, next best action, as well as analysis and measurement.

Let's start with orchestration.

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