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The Fitness Business Podcast with Erin Dimond and Jordan Dugger

100. 100 Episode Recap & Personality Marketing

The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Erin Dimond and Jordan Dugger

Health & Fitness, Nutrition, Fitness

4.6667 Ratings

🗓️ 3 February 2020

⏱️ 34 minutes

🧾️ Download transcript

Summary

Happy 100 to our listeners! We wanted to give you a value-packed episode to commemorate our first 100 episodes of the Flow State of Mind podcast and talk about lessons learned throughout our podcasting journey, how we have grown as content creators and communicators, and how you can leverage personality marketing in your coaching business.

 

Time Stamps:

(0:05) Happy 100 Episodes!

(1:15) Content Creation and Communication

(4:30) Sucking at Things

(10:35) Connection over Methods

(14:31) Episode #74 with Megan Davis

(14:54) Long Form vs Short Form Content

(21:15) Episode #34 with Dylan Bair and Lauren First

(27:10) Reading and Myelin

(28:55) Connecting with Our Listeners

________________________________________

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✅ What systems, apps, and processes we use in our own business and in the 700+ IFCA client businesses we’ve helped to structure and streamline.

✅ Our Top 10 Organic Fitness Posts That Have Generated More Than 45,675 Likes, 2,560 Comments, and 1,876 New High-Paying Fitness Clients in our Own 7-Figure Online Fitness Business.

✅ Our Done-For-You Content Calendar 100+ Posting Ideas Guaranteed To Bring You Pre-Sold Leads, Grow Your Following + Create REAL Authority and Connection Online.

✅ How To Craft An Offer That Sells Itself - 5 Keys To an Irresistible “Switch Offer”

✅ Our Objection Handling Masterclass - How To Eliminate “I can’t afford it” + “I need to talk to my spouse”

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GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes!

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Transcript

Click on a timestamp to play from that location

0:00.0

What's up everyone? Welcome back, Aaron and I today with our 100th motherfucking episode.

0:04.8

Yeah, can you believe we made it this far? It's pretty exciting and it's funny just the other day

0:08.8

I was looking back on old videos on my Instagram of our like one of our first ones that we did in

0:12.8

the kitchen at the old house and and guys that's going to be sort of what we talk about today.

0:16.6

There's going to be some value as you know we wouldn't show up and just waste your time. And we're going to talk about some very important things that are going to help you within your

0:23.1

business, creating vision and all kinds of helpful tactics. But we want to also just kind of

0:27.4

reflect with you guys as our listeners as to like 100 damn episodes. Yeah, well, we want to share

0:32.7

everything we've learned throughout this process. So it's been what, baby, year and a half just about. Yeah,

0:39.3

since we've been recording. Yeah, I believe we launched the first episode. It was like July or

0:42.7

June of 27th or 2018. It was July right after the reality show. Yeah. So yeah. Yeah. So,

0:48.8

man, we've just, we've learned so much. We've grown through that. And there's a lot of things that

0:53.1

even if you don't have a

0:54.4

podcast, you can apply to your communication skills. You can apply to your business. You can apply to

0:59.5

how you just show up and create content. So many things. So we jotted down some notes and we just

1:04.6

kind of want to go over what this year and a half journey has been for us. Yeah, yeah.

1:08.1

We'll kind of just dive in. So, you know, first, I think Aaron and I have both

1:11.5

grown exponentially just as creators and not just creators, but you know, Aaron mentioned what we're

1:16.4

going to talk about here applies to just being a better human, right? Like showing up better to

1:20.2

communicate, to be a more effective communicator. But what we're going to talk about here specifically

1:25.0

is our ability to produce really tangible and valuable content. And we've grown so much. Yeah. So this is the first platform that me,

1:32.6

me or Jordan have had that's really a long form piece of content. And when you have a long

1:37.9

form piece of content, you can't bullshit. We can't sit here for 45 minutes, 30 minutes, 60 minutes,

...

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