Here we are with the great B.J. Fog, legendary Stanford professor, the great king of tiny habits, both the can come to change if they want to in

a highly easy ways.

I suppose I should just say welcome first of all.

Welcome to the Essentialism Podcast.

Thank you, Greg.

What an interesting way to get started.

Thank you so much.

I'm happy to be here.

Well, it's so good to have you.

And I want to get all the genius, tiny habits stuff,

but I want to continue going in an unusual way perhaps.

Let's do it.

Given that it is the essentialism podcast,

I want to start with a question right to the jugular of the issue.

Are you game for this?

Ready.

Go.

B.J. tell me something that is really important to you,

highly important, essential to you, that you're currently under investing in.

Under investing in. Oh my gosh. First door.

Oh, prioritization.

I spend, I have so many efforts to prioritize and I do that, but I still, I can up my game there.

...