Well, I'm absolutely delighted to have Cal Newport here, best-selling author, extraordinary,

computer science professor.

Perhaps best known amazingly is never having owned a social media account of any kind and

we're going to get to that, but first welcome.

Greg, it's my pleasure.

I want to get to a question right from the beginning, and it's this.

I want to give you a scenario.

I was asked once to work with an individual who was

completely I mean really addicted to social media you know digital clutter all over

the place.

Had a business that he really wanted to get off the ground

was putting some investment in, but he has the problem of all this digital clutter

almost being like adding up to a part-time job. And so here's my

scenario for you is you have seven days to fix him to solve it. What would you do? Where would you start and what would the process look like?

If I had seven days I would attack the phone as the primary vector for the distraction virus in this case.

I would say, let's assume that many of the things drawing your attention to your phone all the time, let's say social media has a

purpose for your business that you are maybe promoting it on Instagram, maybe Facebook advertising is being used,

whatever. Let's say social media plays a real role

doesn't have to be on your phone. Do it on your computer, have a schedule for it, do it like professional

social media branders deal with social media,

that is with specific plans at particular times.

And more generally, understand that these tools have this interesting dichotomous nature

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