All right, my friends, welcome to today's episode of the R of Online Business Podcast.

Rick Mulready here. I want to talk to you about values today. And yeah, I know it's kind of

unfortunately become, you know, a super buzzword in the online space over the past couple of years.

And it's really unfortunate because

they're the foundation of your online business. You know, just in January of 2023, I celebrated

nine years of having my online business and working through my values, not the process of coming up with

them, but putting some of my values into action. And I'll explain more as I get deeper into this

episode here, but putting some of my values into action has been one of the hardest

things I've experienced in running my business in nine years. And like I said, I'll explain more

as we get deeper into this. And so when you're clear on your values and when you're living

through your values and making decisions through your values and when you're living through your values and

making decisions through your values and all that stuff, it can completely drive your online

business success.

And not only the success, you know, from a revenue standpoint and all that stuff, but

and even more importantly, your happiness in how you're operating your business. So let's just start with a little background. Why our

values important? I think we know the answer to that. It's the foundation for decision making that we

do both in our personal life and in our business. And they guide how we show up and interact with people, interact with the world.

As a business owner, our values allow us to, among other things, differentiate ourselves from

other people in the space. And by clearly communicating the values that your online business stands for,

you can attract customers who share those values and build, you know, a loyal following in the process.

And that was something I didn't understand early on, oddly enough. And one of the big mistakes

that I made with my values early on, because, you know, again, we always hear like, well, we need

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