Ask Rick: How Do I Verify if My Evergreen Funnel Is Working?
The Art of Online Business
Kwadwo [QUĀY.jo] Sampany-Kessie
4.8 • 828 Ratings
🗓️ 3 March 2023
⏱️ 18 minutes
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| 0:00.0 | All right, welcome to today's episode of the Art of Online Business Podcast, my friend. |
| 0:09.6 | This is another Ask Rick episode on this quick tip Friday. |
| 0:14.6 | And as many of you know, I have a four-year-old daughter, Maya. |
| 0:18.6 | And one of the things that Amy and my wife and I are trying to teach her is, you know, problem solving. |
| 0:23.2 | And so she'll ask for help with something. |
| 0:26.4 | And we're really encouraging and try to figure it out for herself. |
| 0:29.4 | And one of the things that we encourage or ask her is, do you have all of the necessary information or, you know, in, in her case, a lot of times |
| 0:42.2 | she's asking in terms of like, you know, whatever she's playing with. I'm like, well, do you |
| 0:45.6 | have all the pieces or do you have everything that you need in order to be able to answer that |
| 0:51.1 | question? And a question I get all the time, whether just in general, but especially |
| 0:57.4 | from, you know, the members of my coaching program, my accelerator coaching program is how do I |
| 1:02.2 | verify if something is working? In this particular instance, I was asked recently, how do I verify |
| 1:09.3 | if my evergreen funnel is working? |
| 1:12.0 | And because this is such a common question, I wanted to do an episode on this and share |
| 1:15.5 | how I go about how my brain thinks about answering this question. |
| 1:21.9 | Because, you know, just like with my daughter is like, if you don't have all the pieces of information, it makes it that |
| 1:30.0 | much harder to be able to answer the question. If we have incomplete information, then there's |
| 1:36.2 | going to be gaps in trying to answer whatever it is that we're trying to answer. And so when |
| 1:41.4 | you're trying to verify whether your funnel is working or not, |
| 1:50.8 | one of the overwhelming things can be that you're trying to look at the entire funnel all at once, right? So just like if, if Maya is looking at, I don't know, her Peppa Pig house and she's |
| 1:58.1 | trying to figure out why something isn't working, well, she might be looking at the entire house to try to figure that out |
| 2:04.4 | rather than the one specific piece that she's having an issue with. |
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