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Welcome back to the building of Story Brand podcast. This is episode 3 of season 2.

J.J. How are you? I'm doing well done. How are you?

I'm terrific. How are you doing on your

dissertation dissertation. That's like the meanest question you've ever asked me. That is the meanest question you've ever asked me.

That's like somebody saying, when's your next book going to be out?

You've just started.

Seven years from now. I got a little

ways but it's coming. It's coming. Well I'm very excited about it. I can't

wait to read it. You're doing a bit on narrative and how narrative works to

compel a human brain right up to the line of story

brand. So we're praying for you brother. Thank you I need all the prayers I can

get. This interview today is

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