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The StoryBrand Podcast

#9: David Salyers—3 Ways to Deliver Value and Delight Your Customers

The StoryBrand Podcast

StoryBrand.com

Business, Marketing

4.72K Ratings

🗓️ 18 July 2016

⏱️ 37 minutes

🧾️ Download transcript

Summary

Ever struggled to keep your customers coming back? Donald Miller talks with Chick-fil-A's VP of Brand Activation, David Salyers, to discuss how the beloved fast-food chain has built a multi-billion-dollar business by dazzling its customers.
 
In this episode of Building a Story Brand, you'll discover how to put Chick-fil-A's powerful customer-centric principles to work in your own business. And when you do, you'll have more repeat business, better word of mouth, and lower advertising costs. If you're serious about customer service, don't miss this episode!
 
http://buildingastorybrand.com

Transcript

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0:00.0

This episode of the Building of Storybrand Podcast is brought to you by five minute marketing makeover.

0:05.0

If you need to clarify your message so that customers understand exactly what you offer and why they need it,

0:11.0

go to five minute marketing makeover.com and here's need it. Go to 5 minute marketing makeover.

0:13.2

com and here's the deal, it's free.

0:15.9

It costs you nothing.

0:17.5

Just go to 5 minute marketing makeover.com.

0:20.0

Also brought to you by Storybrand.com.

0:22.6

We have a live marketing workshop in Nashville, Tennessee.

0:25.6

Most business leaders struggle to talk about what they do.

0:28.4

At Storybrand, we've created a communication framework

0:30.6

that helps people clarify their message so their business starts growing again.

0:34.8

We can help you clarify your message Building a Story Brand Podcast.

0:53.0

J.J.

0:53.7

Hello, how are you?

0:54.9

I'm fantastic.

0:55.8

How are you?

0:56.8

I'm just wonderful and I'm partly I'm wonderful because I smell in my nostrils

1:02.0

chicken.

1:04.0

I'm sorry I should have taken a shower.

1:07.4

That's not what I'm talking about.

1:09.4

I'm talking about our guest today.

1:11.2

Oh yeah yeah, yeah.

...

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