#11: Ken Blanchard—How to Cast a Vision So People Listen

The StoryBrand Podcast

StoryBrand.com

Business, Marketing

4.7 • 2K Ratings

🗓️ 1 August 2016

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

We have mantra at StoryBrand: if you confuse, you'll lose.

We say it in reference to customers, but it's also true for your team. Businesses don't just falter because they lack a vision. They falter because the employees don't truly understand what that vision is.

As a leader, your job is to make sure everyone on your staff knows where your company is going and how they can help it get there.

In this episode of Building a Story Brand, Donald Miller sits down with Ken Blanchard, the legendary leadership expert and author of The One Minute Manager, to talk about how to lead so people listen.

He shares a three-part approach to crafting, sharing, and maintaining a powerful vision for your entire company. He'll inspire you to start communicating differently with your team, and you'll have a more mobilized, effective, and unified staff to show for it.

http://buildingastorybrand.com

Transcript

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0:00.0	This interview and the entire Building a StoryBand podcast is brought to you by 5 minute marketing makeover.com.
0:06.0	Three five minute videos that will revolutionize your marketing if you're tired of looking at your website
0:11.0	wondering why browsers are not being converted to
0:13.6	buyers these three five minute videos will help either spell it out or use the
0:18.4	number doesn't matter five minute marketing makeover.com you can also text the word makeover to 72,000 that's
0:24.6	makeover to 7200 and I will send you those free videos this episode is
0:31.3	also brought to you by storybrand dotcom. If you want to attend a live
0:35.1	workshop with your peers with people who are trying to grow their business just like you are,
0:40.1	you can register at storybrand.com.
0:43.0	Welcome to season to
1:04.5	Welcome to Season 2 episode 4 of the Building a Story Brand podcast. On the episode today, an interview with one of my heroes. I was nervous doing this interview. I can't wait for you to hear it it's Ken Blanchard yes and also jay j you talk to a dairy farmer I did who's also one of my heroes he's
1:10.7	awesome yeah it's gonna be at the end of the episode.
1:12.8	You talk to a guy who names his cows.
1:14.4	Yes, and here's the thing is I just realized.
1:16.5	We did not plan this, but the first book I read by Kenneth Blanchard
1:19.6	was Who moved my cheese?
1:21.3	And then we talked to a guy who makes cheese.
1:25.0	J.J, that was cheesy.
1:26.0	I'll take it.
1:28.0	I flew to San Diego for this interview with Ken.
1:32.0	My introduction to Ken Blanchard was I was 20 or 21
1:35.8	had left home Texas driven across the country in a Volkswagen camping van, ran out of
	...

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