10 Marketing Channels That Appreciate in Value Over Time | This Week in Marketing

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.7 • 1.1K Ratings

🗓️ 2 October 2023

⏱️ 17 minutes

🔗️ Recording | iTunes | RSS

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Summary

Marketing channels that appreciate over time are sadly overlooked by too many real estate agents. Yes, platforms like Instagram or TikTok are great, but they’re a lot like riding a bike… they’re only taking you somewhere as long as you keep pedaling. While you should still be running with those, there are other platforms that, when leveraged in the right way, can allow your hard-made content to keep reaping benefits for months or even years to come – and I know how much care you put into your content. That’s why on this episode of This Week in Marketing, Jason Pantana shows you 10 marketing channels that appreciate in value over time. We’re thinking about the long game in this one. Watch or listen now and start earning a lot more mileage out of your efforts. In this episode, Jason discusses… ------------ Interested in a FREE Coaching Consultation? Click Here: https://tfi.media/3w1CxSj For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10! ------------ And if you’re serious about building your social media presence, be sure to check out: -MarketingPRO: Cracking the Social Code with Jason Pantana https://www.tomferry.com/marketingpro/ -The Sales & Marketing Edge locations nearest to you https://www.tomferry.com/edge/ -Our free guide to mastering YouTube https://www.tomferry.com/agent-tools/youtube-charisma-offer/ And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List. https://pages.tomferry.com/free-real-estate-training-videos/

Transcript

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0:00.0	Marketing doesn't have to feel like a hamster wheel when you focus on channels that gain value over time.
0:08.7	Marketing can sometimes feel like this persisting task where you have to keep making the videos,
0:12.8	keep sending the emails, keep doing the work over and over and over again. It's kind of like
0:16.2	pedaling a bike where yes, it's taking you someplace. You're moving forward, but it's a lot of work
0:22.0	and if you ever stop the pedals, then the bike loses its speed very quickly and you stop
0:26.8	moving forward in your business. Marketing can sometimes feel like that and it doesn't mean
0:31.2	those activities aren't well worth the ride however sometimes. It is extra nice to focus on
0:36.4	marketing channels that gain value, that appreciate and value, that increase and value over time.
0:44.0	So today we talk about 10 marketing channels that improve with time like a fine-aged wine.
0:49.4	Welcome to this week in Marketing. My name is Jason Pantana. I'm your host and I am so glad
0:53.8	you've tuned in. If you're new to the channel, please make sure to hit that big red subscribe
0:57.7	button and there is a bell icon adjacent to it that if you tap that, it turns on notifications.
1:02.8	So whenever new episodes like this one here, part of our podcast this week in Marketing,
1:07.1	whenever new episodes get published, you get notified and therefore you're the first to take
1:11.3	action on the different marketing strategies because this show is designed to be strategic and
1:16.6	actionable. So without further ado, let's dive into our topic. 10 marketing channels that gain
1:22.3	value over time organically. All by themselves. Sounds pretty good, right?
1:27.0	Now, before I dive into the list of these 10 marketing channels, a couple of housekeeping
1:31.6	items for us to address. One, this is a no specific order. This is 10 marketing channels that gain
1:37.2	value over time. No one is more important or less important than the other. I leave it up to you
1:42.2	to decide what makes the most sense and your business. Second, this isn't to say that marketing
1:46.8	that doesn't have this evergreen quality about it is bad marketing. Not at all. There is some
	...

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