Just last week, I was speaking to the third largest concrete company in America, and the

gentleman walked up to me after I finished talking, and he said, you know, I'm 63 years

old.

I probably got three or four years left at the company, and I am dying to teach some

of these 36 year old plant managers everything I know about the concrete business.

In fact, everything I know about business, I wish that was a rare time that somebody

came up to me and said something like that, but it's actually fairly common.

I think what's missing in our culture and in some of our companies is the ability to

pass down knowledge from generation to generation to actually teach business to those coming

behind us.

The reality is we're not born teachers and we're not born with the list of things we need

to teach, but we do have a lot of experience.

That's where business made simple actually comes in.

We have a certified business coach program.

We already have hundreds of business made simple certified coaches who run coaching

businesses, both outside of companies.

That is, they are private contractors, and they just run their own coaching business,

but also inside of companies.

We actually call them teaching operators, they're people who teach within the same company

they work in, they teach business, and they teach our curriculum.

Our curriculum is robust, it teaches leadership, it teaches marketing, it teaches sales, it

teaches how to keep overhead down, it teaches how to manage cash flow, very practical knowledge

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