#9: Martin Lindstrøm—Embrace Empathy to Grow Your Business
The StoryBrand Podcast
StoryBrand.com
4.7 • 2K Ratings
🗓️ 1 March 2021
⏱️ 30 minutes
🧾️ Download transcript
Summary
This week Martin Lindstrøm, author of The Ministry of Common Sense and expert at helping businesses around the world unleash their common sense, joins Don, Koula and J.J.
Martin shows how to embrace empathy and unlock pure common sense to help grow your business and make you more money!
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Find out more about Martin Lindstrøm and his book The Ministry of Common Sense at MartinLindstrom.com/Ministry-Of-Commonsense
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Transcript
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| 0:00.0 | Hey everybody, this is Business Made Simple Podcast Producer Bobby Richards, and before we start I want to announce an all-new course that's available at Business Made Simple University. |
| 0:09.0 | It's Negotiation Made Simple. Here's the thing, not knowing how to negotiate could be costing you a great deal. And by great deal, I mean a lot of money. |
| 0:18.0 | When you take the new negotiation made simple course, you'll become a terrific negotiator who can win a negotiation and everybody involved will love the outcome. |
| 0:27.0 | After taking this course, you'll know why it's important to make the opening offer. Why you should go below the line, how to choose between the two main types of negotiation, and why negotiation is less about manipulative tactics, and more about following a process. |
| 0:41.0 | Grow as a business professional and produce more win-win outcomes in work and in life. |
| 0:47.0 | Get access to the Negotiation Made Simple course at NegotiationMadeSimple.com. |
| 0:55.0 | Welcome to the Business Made Simple Podcast, the best place to grow yourself, the best place to grow your team, and the best place to grow your business. |
| 1:04.0 | This week we'll show you how demonstrating empathy and unlocking pure common sense will help grow your business and make you more money. |
| 1:12.0 | Our host Donald Miller dives deep with Martin Lindstrom, author of the Ministry of Common Sense, and expert at helping businesses all over the world unleash their common sense. |
| 1:21.0 | Now to get started, here are our co-hosts, Kula Callahan, and Dr. J.J. Peterson. |
| 1:28.0 | J.J. |
| 1:30.0 | Yes, Kula. |
| 1:31.0 | Have a question for you. |
| 1:32.0 | Okay, go. |
| 1:33.0 | Is humanity important? |
| 1:34.0 | Is humanity important? |
| 1:37.0 | Hmm, yes. |
| 1:38.0 | Yeah, like in general, like is humanity important? |
| 1:42.0 | Okay, let me give you a little bit of a comment here, because that was, I mean, I'm surprised you didn't have a really poetic answer for it. |
| 1:48.0 | However, is it important to maintain a sense of real humanity when you are doing business with people, and here's what I mean by that. |
| 1:55.0 | There are so many scenarios, particularly with customer service staff, but also in business in general, right? |
| 2:02.0 | Yeah, you run your business, how you interact with customers, how you provide your customer experience, and how effortless it is or is not. |
... |
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