10 Genius Hacks to Upgrade Your Email Marketing | This Week in Marketing

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.7 • 1.1K Ratings

🗓️ 17 July 2023

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

There are a lot of reasons to upgrade your email marketing strategy… For starters, do you know how many people use email? 4.37 BILLION. That’s how many. And 99% of them check their inboxes daily. For you, that makes email the greatest marketing opportunity of all time – but only if you know how to make each send as effective as it can possibly be. In this episode of This Week in Marketing, Jason Pantana shows you 10 genius hacks to upgrade your email marketing so that you get more views, more loyal subscribers, and ultimately more business. This is a technical episode that’s essentially a mini course in effective email marketing. So watch it through, then be sure to test out some of the tools Jason recommends, such as https://www.omnisend.com/subject-line-tester/ And if you’re seeing results from what he shares here and want to get MASSIVE exposure from your email marketing, be sure to check out Jason’s full course, “MarketingPRO: Inbox Hero” at: https://www.tomferry.com/marketingpro/ In this episode, Jason discusses… 0:00 – Upgrade your email marketing 2:40 – No. 1: Subject line 7:38 – No. 2: Preview text 9:35 – No. 3: Sender name 13:02 – No. 4: Personalization 16:48 – No. 5: Mobile optimization 19:10 – No. 6: Nested CTAs 20:48 – No. 7: Integrate videos 21:38 – No. 8: Everything “clickable” 24:42 – No. 9: Authentication 27:48 – No. 10: Automated welcome message ------------ Interested in a FREE Coaching Consultation? Click Here: https://tfi.media/3w1CxSj For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10! ------------ Need more help with your real estate marketing? Start here: -The 20th Anniversary Success Summit https://www.tomferry.com/summit/ -The Sales & Marketing Edge locations nearest to you https://www.tomferry.com/edge/ -Our free guide to sending weekly emails https://www.tomferry.com/agent-tools/weekly-email-offer/ And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List. https://pages.tomferry.com/free-real-estate-training-videos/

Transcript

Click on a timestamp to play from that location

0:00.0	Here's a list of 10 ways to upgrade your email marketing.
0:07.3	Get this.
0:08.3	There are 4.37 billion users on email worldwide every single day.
0:13.2	As a platform email is larger than anywhere else.
0:16.9	It is larger than YouTube, it's larger than Facebook, it's the largest and I'm not suggesting
0:21.3	or trying to dissuade you from leveraging social media marketing far from it.
0:25.4	I'm looking today at email as another extension of distributing your content, your content
0:30.3	that you publish across social, why not also get it in the inboxes of your audience
0:34.5	because more folks in your audience use email than any other platform and so why not
0:39.5	look at it as another opportunity to build and position your brand for consideration,
0:43.7	whether they're looking to buy, sell, invest, refer.
0:46.1	I want to see you leverage email to get top of mind.
0:49.3	What's more, 99% of email users check their email every single day.
0:54.2	Now, I know they're on social every day too, but again, my point to you is not to say
0:57.5	don't do social is to say, look at email not just as a sales channel, but as a marketing
1:02.2	channel.
1:03.2	How can you leverage mass email to your entire database to position your brand further
1:07.4	using the content that you're also leveraging on social media?
1:10.8	Why not leverage email to 99% of users check their inboxes daily and get this.
1:16.1	Most of them do it before they even scroll social.
1:19.3	That's how critical email is as a platform.
1:22.7	So if you have not stepped into leveraging email marketing because maybe it's intimidating,
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Tom Ferry, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Tom Ferry and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.