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Negotiate Anything

#1 Negotiation Guru Reveals the Secrets of Negotiation & Influence - with Giuseppe Conti

Negotiate Anything

American Negotiation Institute

Education, Business, Self-improvement

4.7748 Ratings

🗓️ 11 September 2025

⏱️ 59 minutes

🧾️ Download transcript

Summary

Most people fail in negotiations because they don’t prepare, confuse influence with persuasion, or push when they should pull—Giuseppe Conti, the world’s #1 Negotiation Guru, shows you how to avoid these mistakes. Buy the book Negotiation + Influence = Success: Quick Lessons to Help You Win in Corporate Life Connect with Giuseppe Giuseppe's Website ⁠Buy the book Negotiation + Influence = Success: Quick Lessons to Help You Win in Corporate Life⁠ Link to the book:  https://www.amazon.com/Negotiation-Influence-Success-Lessons-Corporate/dp/1761242334/ref=sr_1_1?crid=392XGR0AMO9T4&dib=eyJ2IjoiMSJ9.F7HkXIft-5xkc6iRO_s8G6ynCUfOaIhZCA8vahRZDsz-HF19rS0Rm_J7VKmE7Rq6KDwJr6kz84JynlE4Vk8otIF0jUox0NwNuY-gv-OjigBP1tsPoq6zM7B6zOcwWVAmUtxjIoUCGyXvDUV2sJplAG3z3u29-fkPRMKoL4lw97Q7p9xve_k4T1HBGMjXXuYvytlqs-kRTB5Nb1zRAwYdLtA6lC4_Ib9FN1zSmA2X1fo.hvs0ljQBXf7KLPeldJNm-g3nqOdJagKRJkrFLbAdmAM&dib_tag=se&keywords=giuseppe+conti&qid=1757434164&sprefix=giuseppe+conti%2Caps%2C193&sr=8-1 Contact ANI ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Request A Customized Workshop For Your Company⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Kwame Christian on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠negotiateanything.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!⁠⁠ In this conversation with Kwame Christian, Giuseppe shares the proven strategies behind his decades of experience teaching negotiation and influence at top universities and advising Fortune 500 companies. What you’ll learn in this episode: The critical mindset shift between influencing internally vs. negotiating externally Why lack of preparation is the #1 mistake people make—and how to fix it How to balance anchoring with empathy to strengthen deals and relationships The role of AI as your “smart intern” in negotiation preparation Why making the other party feel satisfied can be as valuable as the deal itself

Transcript

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0:00.0

Let me introduce you to someone who has mastered the game of negotiation.

0:04.0

Giuseppe Conti is ranked the number one global negotiation guru, bestselling author, and the man trusted by the world's top universities and Fortune 500 companies to teach the art of influence.

0:16.0

For more than two decades, Giuseppe has been shaping deals across continents, showing leaders

0:21.7

how to win agreements without losing relationships.

0:24.9

And today, he's here to share the exact strategies that can change the way you negotiate

0:29.6

at work, at home, and in life.

0:33.0

This isn't theory.

0:34.0

This is battle-tested wisdom by the top of the field.

0:36.3

And by the end of this conversation,

0:38.0

you'll see negotiation not as a fight to be feared, but as a skill that can transform your confidence,

0:43.6

your career, and your future. I hope you're ready because you're about to learn from one of the

0:48.8

best negotiators on the planet. Tell us about the new book.

0:55.6

I'm very excited about this.

0:57.9

Okay, so, you know, the idea of the book,

1:00.3

of course, you know, we're going to talk a bit today,

1:03.0

but really the idea of the book is that, you know,

1:06.5

there are already so many books about negotiation theory.

1:09.6

So, you know, there's difficult to add

1:12.3

something about negotiation theory that has not been said and done by other people. So my goal

1:20.2

was to write a book that will be simple for people to read and to understand. So I made the 68 short chapters.

1:30.3

Each one can be read in three minutes, on average, let's say.

1:35.2

And I give one, I talk about one topic, and I give maybe three lessons about what

...

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