You're listening to the Feel Good Effect. Do you want to create a simple, beautiful, natural

skincare routine or just find out some simple swaps to take some of those toxic ingredients off

your shelf and find some new safer ways to take care of your skin? That's exactly what we're

talking about in today's episode. Let's make it happen.

Welcome to the feel good effect. I'm your host, Robin Conley Downs, and I help people find time and create space in their lives for what matters most by sharing simplified strategies for

wellness. This podcast is all about real talk, real wellness, and

unpacking what it really means to be healthy. Hey, hey, Bill Good Effect Community. I'm so

glad you're here for this conversation with Bethany McDaniel, founder of Primally Pure.

Bethany founded Primally Pure in 2015 out of her passion to share the natural

skincare solutions she had discovered with others.

As a teenager and young adult, Bethany struggled with acne, rosacea, and various skin

sensitivities many of us can relate to.

And she tried a variety of prescriptions and creams

and everything under the sun to kind of deal with those struggles. But around the same time,

her family started a beyond organic livestock farm called Primal Pastures. Her family journey with the

farm opened her eyes to an entirely new way of living and caring for her body naturally.

And we're going to talk about those mindset shifts that occurred for her as she kind of switched

from the standard way of eating and taking care of her body to this alternate, more simplified

approach. This new lifestyle inspired Bethany to switch to all natural personal care

products. So she purged her bathroom cabinets of toxic

conventional skincare products and sort of formulating her own replacements with real, recognizable

ingredients. The product she made really worked and a lot of people were really interested in what

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