096 How to get your messaging right with Jaimie Sarah
Making Money Online with Lisa Johnson
Lisa Johnson
5.0 • 567 Ratings
🗓️ 10 April 2023
⏱️ 21 minutes
🧾️ Download transcript
Summary
Communicating to your audience who you are and what you do should be so simple, but as business owners, we know getting your messaging right is a real art and can take a long time to master.
My guest this week is Jaimie Sarah, who helps service-based experts nail their messaging and positioning to bring in the perfect clients for them.
What You'll Learn In This Episode:
- How Jamie transitioned from working in Corporate Marketing to Entrepreneurship and the journey she's been on to find the right fit for her own messaging.
- Why finding and knowing your niche can really help you nail your messaging.
- Where to start building your elevator pitch and how to make sure your messaging is in alignment with you and your ideal clients.
- Jamie and I are both passionate about running our businesses with integrity so we also discuss some of the current issues we see in the online space.
Resources:
- Download my FREE Launch Strategy Guide
- Visit my website www.lisajohnson.com
- Follow me on Instagram @lisajohnsonstrategist
- Follow me on Facebook @lisajohnsonstrategist
- Join the discussion at @thefabulous5percent
- Subscribe to my YouTube channel
- Connect with Jaimie at https://jaimiesarah.com
Transcript
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| 0:00.0 | You're listening to Making Money Online with Lisa Johnson, the podcast that tells you what it really |
| 0:09.2 | takes to build a business and the simple steps to get you there. I'm determined to share with you |
| 0:13.9 | the reality of easy, simple business marketing tips to make passive income so that you can start |
| 0:19.5 | making money online. |
| 0:29.3 | Making money online is sponsored by Nicola J Rowley PR, helping entrepreneurs and brands get visible through strategic storytelling. If you're serious about being seen and impacting the lives |
| 0:34.0 | of others, harnessing the power of PR is the best way to grow and scale your |
| 0:38.3 | business. Visit NJRPR.com for more details and read Nicola's bestselling book, The Power of |
| 0:46.4 | PR. Hello and welcome to this week's episode of Making Money Online. And today I'm going to talk to |
| 0:53.4 | you about messaging. When we talk |
| 0:56.0 | about messaging, we're really talking about who you are and what you do, which sounds like the |
| 1:00.9 | most simple thing in the world to be able to tell people. But we just know that that's not true |
| 1:05.9 | and that lots of people get this bit wrong. So I have a guest with me today who's an expert on |
| 1:10.5 | this. Jamie Sarah is here. |
| 1:13.1 | Jamie helps service-based experts to really nail their messaging, their positioning and their |
| 1:19.6 | magnetism so that they bring in the perfect clients for them. Welcome to the podcast, Jamie. |
| 1:24.2 | Thank you so much. Thanks for having me. So let's start with, because I want to really get |
| 1:29.3 | into your own messaging and how you started doing what you do now. So tell me what brought you to |
| 1:35.9 | kind of entrepreneur world. So I was living and working in New York. I had got my dream job over there |
| 1:42.3 | in corporate marketing for Thompson Reuters. |
| 1:45.0 | I was living the life, really enjoyed my role, was working in strategic and content marketing. |
| 1:51.1 | But I kind of yearned to help a wider range of businesses with their marketing. |
| 1:57.6 | And then I started helping entrepreneurs through this group called House of Genius. |
... |
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