This is Tracy Eiler, co-author of A Line to A a

A How to Unite Your Sales and Marketing Teams

into a single force for growth.

And you are listening to the Marketing Book Podcast.

Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly changing field of modern marketing.

And now here's your host, Douglas Burdett.

Hello, thanks for joining me on the marketing book podcast, which was named by

LinkedIn is one of 10 podcasts that will make you a better marketer.

My goal for this podcast is to help you discover new ideas. that will make you a better marketer.

My goal for this podcast is to help you discover new ideas about what's actually working

in modern marketing.

And don't worry about taking notes.

You can find links to everything discussed in this episode's show notes at marketing book

podcast.com. Today we're joined by Tracy Eiler and we're going to talk about the new

book she is co-authored with Andrea Austin, Aligned to

achieve. How to unite your sales and marketing teams into a single force for growth.

Tracy Eiler is the chief marketing officer at Inside View, where she leads the company's marketing strategy and initiatives.

She was named recently a B2B demand marketing game changer and is included in the top 20 women

to watch in sales lead management and in the top 30 most influential women in B2B marketing technology.

She is a graduate of the University of Michigan, Go Wolverines, and according to her LinkedIn profile was Tri-Delt a sorority house manager and was voted most feared her senior year.

Tracy, congratulations on a line to achieve and welcome to the marketing book podcast.

Thank you so much Douglas. I'm excited to talk to you today.

...