This is Nicholas Webb, author of what customers crave, how to create relevant and memorable experiences at every touchpoint.

And you're listening to the Marketing Book Podcast.

Welcome to the Marketing Book Podcast, helping you keep up with the smartest

in the quickly changing field of modern marketing. And now here's your host

Douglas Burdett.

Hello, thanks for joining me on the Marketing Book Podcast,

which was named by LinkedIn as one of 10 podcasts

that will make you a better marketer in 2016. My goal for this podcast is to help you discover new

ideas about what's actually working in modern marketing. Don't worry about

taking notes you can find links to everything discussed in this episode's show notes at marketingbook podcast.com.

Today we're joined by Nicholas Webb and we're going to talk about his new book, what customers crave, how to create relevant and memorable

experiences at every touchpoint. Nicholas Webb is a strategist, keynote speaker,

and author. He is a senior partner at Krave spelled

C-R-A-V-V-E which is a customer- Experience consulting firm that provides customer

experience strategies, insights, and training to some of the biggest

and best known brands in the world.

Nicholas is also the author of several other books including The Innovation Playbook,

The Digital Innovation Playbook, the Digital Innovation Playbook, invent stuff and breakers leading

by destruction in the innovation driven economy, known by many as the Innovation

Evangelist, he has been awarded over 45 patents by the

U.S. Patent and Trademark Office for Breakthrough Technologies and he speaks around the world

on the future of the economy, innovation and health care.

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