This is Peter Hubble, author of Getting Better with Age, Improving Marketing in the Age of Aging,

and you're listening to the Marketing Book Podcast.

Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly changing field of modern marketing.

And now, here's your host, Douglas Burdett.

Hello, thanks for joining me on the Marketing Book Podcast, which was named by

LinkedIn as one of 10 podcasts that will make you a better marketer in 2016. My

goal for this podcast is to help you discover new ideas about what's actually working in modern

marketing. And don't worry about taking notes. You can find links to everything discussed in this episode's

show notes at marketingbook podcast.com. Today we're joined by Peter Hubble and we're

going to talk about his book Getting Better with Age, Improving marketing in

the age of aging. Peter Hubble is the founder and CEO of Boom Agers and Advertising Agency

dedicated to understanding aging consumers. In this role Peter has become one of

the preeminent marketing communications experts in the global

aging space and is a much sought after speaker on Boomers and Aging.

He's also the author of The Old Rush, Marketing for Gold in the Age of Aging, which is a

primer for marketers who want to understand the impact of aging on the

baby boom generation. Peter grew up on a dairy farm and is now an ad man in New York City.

Peter, congratulations on getting better with age and welcome to the marketing book

podcast. Thanks Douglas, much appreciated it. I'm happy to be here.

So we were born in the same year, Peter.

Seems like you're either you're probably always talking to younger people or older people but it was at the very end of the Eisenhower administration in the latter half of the post-war baby boom.

So every reference you made to anything in pop culture, I understood. It's not like you had to explain to me that records were once on vinyl and you would put them on a turntable. I got all that.

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