This is Anthony Anarino, author of The Only Sales Guide you'll ever need and you are listening to the

Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly changing field of modern marketing.

And now here's your host, Douglas Burdett.

Hello, thanks for joining me on the Marketing Book Podcast,

which was named by LinkedIn as one of 10 podcasts

that will make you a better marketer in 2016.

My goal for this podcast is to help you discover new ideas about what's actually

working in modern marketing. Don't worry about taking notes. You can find links to

everything discussed in this episode's show notes at marketingbook podcast.com.

Today we're joined by Anthony Anarino and we're going to talk about his new book,

The Only Sales Guide you'll ever need.

Anthony Anarino is an international keynote speaker and Workshop Phil Silitator, sales leader, and sales coach.

He blogs daily at the sales blog.com.

He's also an adjunct faculty member at Capital University's School of Management and Leadership in Columbus, Ohio, where he teaches personal selling, social media marketing and persuasive marketing in the MBA program.

He's also an alumnus of capital where he earned an undergraduate degree and a law degree.

Anthony, congratulations on the only sales guide you'll ever need and welcome to the marketing book

podcast.

Thanks Doug, thanks for having me.

So Anthony, I didn't tell everything to the listener about your background and I just want to start

by saying if you go to

your blog you'll see there's pictures of you and you have a shaved head and you look a

lot like my brother Bill who in high school was voted by the girls as most attractive.

...