This is Dr. Robert Childini, author of persuasion, a revolutionary way to influence and persuade.

And you are listening to the Marketing Book Podcast.

Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly changing field of modern marketing. And now here's your host, Douglas Burdett. Hello, thanks for joining me on the marketing book podcast, which was named by

LinkedIn as one of 10 podcasts that will make you a better marketer in 2016.

My goal for this podcast is to help you discover new ideas about what's actually working in modern marketing.

Don't worry about taking notes. You can find links to everything discussed in this episode. marketing Dr. Robert Chaldini, and we're going to talk about his new book,

Presuasion, a revolutionary way to influence and persuade.

Dr. Robert Chaldini is the Regents Professor Emeritus of Psychology and Marketing

at Arizona State University, and was a visiting professor of

Marketing, Business, and Psychology at Stanford University and University of California

Santa Cruz. He is best known for his 1984 book on persuasion and marketing called

influence the psychology of persuasion. The book has sold over three million

copies and has been translated into 31 languages.

And it's been listed on the New York Times Business Best Seller list and Fortune magazine lists the book in their 75 smartest Business Books list.

Influence has the highest rating of any business title

on Amazon.com since its founding 21 years ago.

Is two other books?

Yes, 50 scientifically proven ways to be persuasive and the small big, small

changes that spark a big influence were a New York Times bestseller and the Times Book of the

year respectively.

Dr. Chaldini is also CEO and president of

Influence at work, which focuses on ethical influence training,

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