5 • 5.9K Ratings
🗓️ 23 September 2024
⏱️ 75 minutes
🧾️ Download transcript
In this episode, I kick off a multi-part podcast series sharing the in-depth stories and lessons learned since starting Bare Performance Nutrition in 2012. I discuss the foundation of BPN, focusing on confidence, curiosity, and courage, recounting pivotal moments like battling an eating disorder as a teenager, discovering a passion for fitness and nutrition, joining the Army ROTC, and finally deciding to launch BPN. This episode covers the early challenges, key milestones, and the initial steps taken to grow the brand.
Chapters:
00:00 Introduction to the series
03:19 The Birth of BPN
05:05 Overcoming Personal Struggles: My Battle with an Eating Disorder
13:26 Discovering Fitness and Nutrition
19:09 College Life and ROTC Journey
27:01 The Confidence Booster: LDAC Experience
34:14 The Genesis of BPN: From Idea to Reality
39:45 Discovering the Golden Ticket
41:00 Creating a Business Plan
42:40 Launching the First Product
43:58 Facing Industry Challenges
45:53 The Power of Naivety
53:26 Early Marketing Struggles
59:55 The Harsh Realities of Business
01:04:08 Doubt and Determination
01:12:44 Graduation and Future Plans
01:14:14 Preparing for the Next Chapter
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0:00.0 | What's going on guys and welcome back to another episode of the podcast? This kicks off a multi-part podcast series that I've been wanting to do for quite some time now |
0:18.2 | in the entire series is a combination of stories and lessons that I've learned since starting bear |
0:29.8 | performance nutrition. When I started BPN in 2012, |
0:34.8 | there was a lot that happened before that |
0:36.4 | and there's been a lot that has happened after that. |
0:40.6 | And I've told and I've shared the story of building BPN on many different platforms in many different ways. |
0:47.0 | But what I've realized is a lot of the times when I've told the story, I have felt rushed. I've been rushed to tell the story of building BPN in the way, |
0:59.2 | with the depth and the stories and the knowledge and the experiences that I truly think it deserves. |
1:05.0 | And that's what I want to use this multi-part podcast series for. |
1:09.6 | It's going to be broken up into a series of chapters. Each chapter will have a beginning. Each chapter |
1:17.9 | will have an end. I'll talk about how I got to certain parts of my life and certain parts of the business, |
1:26.1 | tell stories, lessons that I've learned that are applicable to life, business, family, fitness. |
1:35.8 | And my goal, I hope, is that, one, it's entertaining, |
1:40.2 | but also it provides a lot of valuable information if you are looking to build something as well. |
1:47.4 | Whether that's a business or go after this massive fitness school or job promotion or just learn from the successes |
1:58.9 | and failures that I've made along the way. Also what this series is for me and my family and my kids as they |
2:07.6 | grow up is this is a resource where I can reflect, I can share, I can point people to two and say like from this point to that point, |
2:18.0 | from this year to that year, from the start to finish, this is what happened. This is how we did it. Here's the mistakes we made and here's what we did right. This is what we learned. There's a lot to unpack that can't be done in in one chapter. It can't |
2:36.2 | be done in one episode and that's why I want to break it up over the course of |
2:41.8 | multiple episodes, an entire series. |
2:47.0 | And the cool part about this is that it can keep evolving and growing. |
2:52.0 | As I enter a new chapter, is that |
... |
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