This is Jeffrey Cologne, author of disruptive marketing, what growth hackers, data punks, and other hybrid thinkers can teach us about navigating the new normal.

And you are listening to the Marketing Book Podcast.

Welcome to the Marketing Book. marketing book podcast. podcast.

Welcome to the marketing book podcast, helping you keep up with the smartest thinking in the quickly changing field of modern marketing.

And now here's your host, Douglas Burdett.

Hello, thanks for joining me on the Marketing Book Podcast, which was named by LinkedIn

as one of 10 podcasts that will make you a better marketer in 2016.

My goal for this podcast is to help you discover new ideas about what's actually working in modern marketing.

And don't worry about taking notes. You can find links to everything discussed in this episode's show notes. marketing

to everything discussed in this episode's show notes at marketingbook podcast.com.

Today we're joined by Jeffrey Cologne and we're going to talk about his new book

Disruptive Marketing,

What Growth Hackers, DataPunks, and other hybrid thinkers can teach us

about navigating the new normal.

Jeffrey Colon is a communications designer and social data expert at Microsoft.

Prior to joining Microsoft in 2013, he was Vice President of Digital Strategy at Ogilvie and Mather.

Jeffrey has spent 20 years in various marketing capacities working for and

with several of the most influential brands including Red Bowl, Spotify, Netflix, American Express,

The Economist, Coca-Cola, and IBM.

He spent a few years in the New York City tech startup world and several years in the music industry as

DJ Jeff, where he released over a dozen commercially available house music compilations.

He's also worked with several high profile musical artists including Brittany Spears,

...