Hi-Neck, author of How to Get a Meeting with Anyone,

The Untapped Selling Power of Contact Marketing,

and you are listening to the Marketing Book Podcast.

Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly changing field of modern marketing.

And now here's your host, Douglas Burdett.

Hello, thanks for joining me on the Marketing Book Podcast, which was named by LinkedIn as one of 10

podcasts that will make you a better marketer in 2016.

My goal for this podcast is to help you discover new ideas about what's actually working in modern marketing.

Don't worry about taking notes. You can find links to everything discussed in this episode's show notes at marketingbook podcast.com.

Today we're joined by Stu Hynick and we're going to talk about his book

How to get a meeting with anyone, the untapped selling power of contact marketing.

Stu Hainik is a Wall Street Journal cartoonist and Hall of Fame nominated marketer

who discovered the magic of contact marketing early in his career when he

launched a contact campaign to just two dozen vice presidents and directors of

circulation at big Manhattan-based magazine publishers.

That $100 investment resulted in a 100% response rate, launched his career and brought in millions

of dollars worth of business to the publications.

Stu is the host of Contact Marketing Radio and founder and president of Contact,

a Contact Marketing Agency, and co-founder of Cartoonists.org, a coalition of

famed cartoonists dedicated to raising funds for charity while raising the profile of the cartooning art form.

Stu, congratulations on how to get a meeting with anyone and welcome to the Marketing Book

Podcast and let me start by asking you what's a cartoonist doing writing a book

...