This is John Jance, author of Duck Tape Selling, Think Like a Market or Sell Like a Superstar, and you are listening to The Marketing Book Podcast.

Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly

changing field of modern marketing.

And now here's your host, Douglas Burdett.

Hello, thanks for joining me on the Marketing Book Podcast. Hope My goal for this podcast is to help you discover new ideas about what's actually

working in modern marketing. Don't worry about taking notes. You can find links

to everything discussed in this episode's show notes at marketing book podcast

dot com today we're joined by John Jants and we're going to talk about his book

duct tape selling think like a marketer, sell like a superstar.

John Jance has been called the world's most practical small business expert for marketing ideas and strategies.

He is a marketing consultant, speaker, and best-selling author of three other books,

duct tape marketing, the commitment engine, and the referral engine.

He's a creator of the duct tape marketing system Network that trains and licenses small business marketing

consultants around the world.

And he has a new product that we'll talk about.

He frequently consults with small and mid-sized

businesses helping them create marketing plans and organized marketing systems

that smooth the way for steady growth. His blog was chosen as a Forbes favorite for marketing and small business and his podcast, which I listened to,

a top 10 marketing show on iTunes was called a must listen by Fast Company magazine. Huffington Post calls him one of the top... called him

one of the top one of the top 100 must follow on Twitter and Forbes named duct tape

marketing one of the 100 best websites for entrepreneurs. He's the featured marketing contributor to

American Express Open Forum, which is a fantastic site for small businesses, and

...