This is Zane Raj, author of Marketing for Tomorrow, Not Yesterday, surviving and thriving in the Inside Economy.

And you're listening to the Marketing Book Podcast.

Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the

quickly changing field of modern marketing.

And now here's your host, Douglas Burdett.

Hello, thanks for joining me on the Marketing Book Podcast,

which was named by LinkedIn as one of 10 podcasts

that will make you a better marketer in 2016.

My goal for this podcast is to help you discover new ideas

about what's working in modern marketing. Don't worry about taking notes. You can

find links to everything discussed in the show notes at marketingbook podcast.com.

Today we're joined by Zane Raj and we're going to talk about his book

Marketing for Tomorrow, not yesterday, surviving and thriving in the Insight Economy.

Zane is the President and CEO of Shapiro Raj and Insights and Inspiration Company in Chicago.

Zane is also the founder and CEO of Zedneck. Company in Chicago. Chicago, Z-N-E-N-next, an ideas incubator that takes an objective and disruptive

look at trends to help marketers and business leaders with the increasingly data-driven, digitally-led and insights. and Services, the largest global CRM and digital agency.

He was previously CEO of Euro-R-S-C-G Discovery.

He has also held senior leadership roles at FCB Worldwide, formerly known as Footcone Building,

and J Walter Thompson and Gray.

Zane has contributed his insights to the Wall Street Journal,

Business Week, Fast Company, Forbes, Cranes, and publications from the nation's top business

schools and now the Marketing Book Podcast.

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