My wife joined me on stage, but I could tell that something was off.

But I didn't get a chance to ask her about it until we got backstage.

And then when I did, oh my goodness, I'll tell you about that in this episode.

Marketing your business is for you, the business owner, who has a product, a service, or a message that you believe in.

My name is

Stu McLaren and each week we'll take a behind the scenes look into the real world marketing

tactics and strategies for getting what you have in front of a lot more people. Thanks for

spending some time with me today. Now let's get started. In episode 75 of the Marketing Your Business podcast, I gave you a behind the scenes look of a huge risk that we took as a company, but a huge risk that had a huge return.

Right. So we invested hundreds of thousands of dollars in crafting this amazing experience at our live event,

and it returned nearly $2 million back. But here's what I didn't tell you about that event.

After the first day, my wife came up on stage and we did a fundraiser for our charity, which was amazing.

We raised a ton of money for our nonprofit village impact.

And I'm so grateful for everybody who was in the audience who contributed and supported our cause.

But there was something strange.

When I brought my wife up on stage,

I could tell something was off.

Like, she just wasn't herself.

And I couldn't pinpoint it because, like,

normally when she's up on stage

and I make like a cheesy joke,

like there's this, you know,

look that she usually gives me.

...