It's almost laughable now when we look back.

But fast forward to today, and we've gone from $1,416 per year to just shy of a million

dollars per year in our charity.

I'll tell you all about it and why that's so important for you in this episode.

Marketing your business is for you, the business owner, who has a product, a service,

or a message that you believe in.

My name is Stu McLaren, and each week we'll take a behind-the-scenes look into the real

world marketing tactics and strategies for getting what you have in front of a lot more people.

Thanks for spending some time with me today. Now let's get started. So picture this. I'm sitting with my wife and we are having

a discussion. And she shared some numbers with me and immediately my reaction was, whoa, whoa, whoa,

hold up. Say that again? And she was, whoa, whoa, whoa, whoa, whoa, hold

up, say that again? And she said, well, in our first year, we did $1,416. And this year, we are just shy of

$1 million. And I was like, holy cow.

It's amazing when you take a step back and you look at the progress that you have made in your business.

Now, let me give you some context here.

This was actually not a discussion about my business or my wife's business.

This was a discussion about our charity. And in the very first year that our charity, our nonprofit, which is called Village Impact, back then it was called

World Teacher Aid. We've since changed the name and now it's called Village Impact. But in year one,

when we ran this organization, our first year we raised $1,416. And a whopping $1,416. And oftentimes, like, you can

give up after that, right? It's because it feels so daunting. It's like, you know, especially even a

nonprofit space,

we really wanted to have this huge impact and, well, we're not really going to have it with $1,416. But fast forward, fast forward to today. And last year, when we were reviewing our

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