Sometimes in our business, we have to take a big risk, but they could be tremendously scary.

In this episode, I'm going to tell you about a huge risk that we took, but it produce a huge

return as well. That's all coming up in this episode.

Marketing your business is for you, the business owner, who has a product, a service, or a message that you believe in.

My name is Stu McLaren, and each week we'll take a behind-the-scenes look into the real-world marketing tactics and strategies for getting what you have in front of a lot more people.

Thanks for spending some time with me today. Now let's get started.

You've heard the saying big risk, but big reward, right?

Well, in business, it's absolutely true sometimes.

And if you've ever hosted a live event, then you know this saying is absolutely true.

Because if you've attended a seminar or conference and you've had a great experience, which is awesome,

what you may or may not know is all of the logistical things that need to happen in order to

pull off a smooth conference.

In this episode, I'm going to take you behind the scenes of

our tribe live event. Now, you heard me talk about our friends that recently passed. It was a crazy,

terrible time. And that was, you know, episode 71 and 72 that I shared a lot about this. But before, like right

before all of this happened, we had our live event. And it was one of the peak experiences for us as a

company this year. Because listen, there are literally like months and months and months of planning that go into this event.

And there are hundreds of thousands of dollars that are being spent up front. In fact, we had

just over, I think it was close to $60,000 that was being spent on an evening surprise. Like, people didn't even know what was about

to happen. And that had to be paid up front. We were on the hook for literally hundreds of

thousands of dollars with the hotel. And there's just so much money and so much investment

that goes into crafting an amazing live experience.

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