This is Jonah Berger, author of Invisible Influence, the Hidden Forces that Shape Behavior,

and you are listening to the Marketing Book Podcast.

Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly changing field of modern marketing.

And now, here's your host, Douglas Burdett.

Hello, thanks for joining me on the Marketing Book Podcast, which was named by

LinkedIn as one of 10 podcasts that will make you a better marketer in 2016.

My goal for this podcast is to help you discover new ideas about what's actually working in modern marketing.

Don't worry about taking notes. You can find links to everything discussed in this

episode's show notes at marketingbook podcast.com. Today we're joined by Jonah Berger and we're going to talk

about his book Invisible Influence, The Hidden Forces that Shape Behavior.

Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania.

He's published dozens of articles in top tier academic journals and popular accounts of his work have

appeared in places like the New York Times, the Wall Street Journal, the Washington Post,

Science, Harvard Business Review, Wired Business Week, Fast Company, and now the

Marketing Book Podcast.

Jonah has been recognized with awards for both scholarship and teaching, including being

named Wharton's Iron Prof in recognition of awesome faculty research.

He earned his PhD from the Stanford Graduate School of Business.

Dr. Berger, congratulations on invisible influence and welcome to the marketing book

podcast.

Well, thanks so much for having me.

So I should disclose there's this phenomenon with my show, the marketing book

...