This is Ryan Holliday, author of Ego is the Enemy, and you are listening to the Marketing Book

Podcast.

Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the

quickly changing field of modern marketing.

And now here's your host, Douglas Burdett.

Hello, thanks for joining me on the Marketing Book Podcast, which was named by LinkedIn is one of 10

podcasts that will make you a better marketer in 2016. My goal for this

podcast is to help you discover new ideas about what's working in modern marketing.

Don't worry about taking notes.

You can find links to everything discussed in this episode's show notes at marketingbook

podcast.com.

Today we're joined by Ryan Holliday and we're going to talk about his new book

Ego is the enemy. Ryan Holiday is a strategist and writer. He dropped out of college at

19 to apprentice under Robert Green,

author of the 48 Laws of Power.

He went on to advise many best-selling authors

and multi-platinum musicians.

He served as director of marketing at American Apparel for many years where his campaigns have been used as case studies by Twitter, YouTube, and Google, and written about in ad age, the New York Times and Fast Company.

Ryan has written four previous books, most... Ad Age, The New York Times, and Fast Company.

Ryan has written four previous books.

Most recently, the obstacle is the way,

the timeless art of turning trials into triumph,

...