This is a Eric Segal, author of Predictive Analytics,

The Power to Predict Who Will Click Buy Lie or Die.

And today on the marketing book podcast,

Douglas will speak to me about why predictive analytics is critical for targeting marketing,

why it's become so prevalent across marketing and so many other areas of business and government,

and why I created a predictive analytics geek

rap music video and I predict you're going to enjoy this interview. Welcome to the Marketing Book Podcast, helping you keep up with the smartest

with the smartest thinking in the quickly changing field of modern marketing. And now here's your host, Douglas Burdett.

Hello, thanks for joining me on the marketing book podcast, which was named by

LinkedIn as one of 10 podcasts that will make you a better marketer in 2016.

My goal for this podcast is to help you discover new ideas about what's working in modern

marketing.

Don't worry about taking notes.

You can find links to everything discussed

in the show notes at marketingbook podcast.com.

Today we're joined by Eric Seagull

and we're going to talk about his revised and updated edition of his book, Predictive Analytics, the power to

predict who will click, buy, lie, or die.

Eric Seagull, PhD, is the founder of the Predictive Analytics World Conference series and executive editor of the Predictive Analytics Times.

His professional mission is to make the how and why of Predictive analytics understandable and captivating.

Eric is also a keynote speaker and is a former Columbia University professor who

used to sing to his students. Dr. Siegel and his book have been featured in Business Week, CBS Money Watch,

...