Hi this is Bob Hoffman, author of marketers are from Mars, consumers are from New Jersey,

and you're listening to the Marketing Book Podcast.

Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly changing field of modern marketing.

And now here's your host, Douglas Burdett.

Hello, thanks for joining me on the Marketing Book Podcast, which was named by LinkedIn as one of 10

podcasts that will make you a better marketer in 2016.

My goal for this podcast is to help you discover new ideas about what's working in modern marketing.

Don't worry about taking notes. You can find links to everything discussed in the show notes at

marketingbook podcast.com.

Today we're joined by Bob Hoffman.

We're going to talk about his book,

marketers are from Mars, consumers are from New Jersey.

Bob Hoffman is a writer, speaker, and advisor.

He is the author of the popular ad contrarian blog named one of the world's most

influential marketing and advertising blogs by Business Insider.

Bob is also the author of 101 contrarian ideas about

advertising which became Amazon's number one selling advertising book. Bob has

been the CEO of two independent ad agencies and the US operation of an international agency.

He has created advertising for McDonald's, Toyota, Pepsico, Bank of America, AT&T, and more companies than he cares to think about.

Through his company, Type A Group, Bob advises advertisers, agencies, and the media.

But who is Bob Hoffman really? Here's what others have said about him. The Wall Street

Journal calls Bob Hoffman caustic yet truthful. Time magazine calls him fabulously irreverent.

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