This is Gabriel Weinberg, co-author of Traction, how any startup can achieve explosive customer growth,

and you're listening to the Marketing Book Podcast.

Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly changing field of modern marketing.

And now here's your host, Douglas Burdett.

Hello, thanks for joining me on the Marketing Book Podcast,

which has been named by LinkedIn as one of 10 podcasts

that will make you a better marketer in 2016.

My goal for this podcast is to help you discover new ideas about what's working in modern

marketing.

And don't worry about taking notes.

You can find links to everything discussed in the show notes at marketing book podcast.com. Today we're joined by

Gabriel Weinberg and we're going to talk about the book he is co-authored

with Justin Meirs Traction how any startup can achieve explosive customer growth.

Gabriel Weinberg is the founder and CEO of Duck Duck Go, the search engine that doesn't track you with over 3 billion searches last year.

Previously he was the co-founder and CEO of Opobox which was sold for $10 million.

Gabriel congratulations on traction and welcome to the

marketing book podcast. Thank you. Great to be here. Okay, so let's just get a few

things over with. What is Duck Duck Go? explain that for the listener okay so

duck go is a search engine you know like Google you can kind of switch to it today

and never look back if you want to it we don't track you so what what does that mean? It means when you search on

duckgo you are anonymous. So we don't save your searches tied to you so that

you don't have to worry about being tracked around the internet by ads and things like that.

...