069: Does A Logo Matter?
Marketing Your Business - Marketing Strategies for Business Owners
Stu McLaren
4.9 • 679 Ratings
🗓️ 11 May 2018
⏱️ 14 minutes
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Summary
It ended up being a very "healthy" (some may say "heated") discussion with our Board of Directors... and it was all about a "logo". I explain my side in this episode.
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Transcript
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| 0:00.0 | Does a logo mean anything? |
| 0:03.2 | Well, we had a heated discussion about it during our board meeting for our charity, |
| 0:08.9 | and I'll tell you all about my thoughts on what a logo means in this episode. |
| 0:16.3 | Marketing your business is for you, the business owner, who has a product, a service, or a message |
| 0:21.2 | that you believe in. My name is Stu McLaren, and each week we'll take a behind the scenes look |
| 0:25.8 | into the real world marketing tactics and strategies for getting what you have in front of a lot |
| 0:31.0 | more people. Thanks for spending some time with me today. Now let's get started. |
| 0:42.6 | So I had to chuckle because part of our daily life here at the McLaren household is that we run a family we run a multiple businesses |
| 0:50.0 | and we also run a non-profit charity and I'm super pumped and excited because we are in the midst of a big rebrand for our charity. |
| 1:00.8 | So for a long time, our charity name has been World Teacher Aid. |
| 1:04.7 | And that's what we, the name that we gave it when we started it way back in 2009, I think officially when we became an official |
| 1:13.3 | charity. But long story short, like we've evolved. Like a lot of things have changed and it's super |
| 1:17.8 | exciting to see where everything's going. And it's so much more than just helping teachers. |
| 1:22.1 | In fact, it actually has really nothing to do with helping teachers, which is why we needed |
| 1:27.4 | to change the name |
| 1:28.7 | and ultimately change the brand. Long story short, we settled on the name Village Impact, |
| 1:34.4 | because what we're really doing is we're having huge impact on these villages throughout |
| 1:39.3 | at Kenya. And it is incredible to see the lives that are changing and all the goodness that's coming from |
| 1:45.0 | that. Now, bottom line is that like when you're going through a rebrand like this, a lot of |
| 1:49.9 | things have to change. Obviously, you got your name itself, then you got the domain, and then you |
| 1:54.5 | got the website, then you have the logo. The logo. The logo. And so I come to you sharing this story because during our board |
| 2:04.8 | meeting, we were discussing the new logo that had been drafted. Now, Amy and I, we fell in love with it. |
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