So you got a great idea.

The question is, will people pay for that idea?

I'll tell you how to find out in this episode.

Marketing your business is for you, the business owner, who has a product, a service,

or a message that you believe in.

My name is Stu McLaren, and each week we'll take a behind-the-scenes look into the real-world

marketing tactics and strategies

for getting what you have in front of a lot more people. Thanks for spending some time with me

today. Now let's get started. How do you know if your idea is worth pursuing? So the other day,

I got a phone call from a gentleman in New York.

His name is Peter.

He runs a very, very successful real estate business.

In fact, his company is doing a billion dollars in terms of real estate sales.

Crazy, right?

A billion, like with a beat.

Yeah.

Anyways, so he was looking to hire me for a day of

consulting. But in the end, I'm like, dude, you don't even need to hire me. I know it's kind of

sounds weird that I would tell people they don't need to actually give me money, but it's true

because he doesn't. And here's why. So long story short, he's got this very successful real estate business, but he wants to share what

he knows about buying real estate with more people. But the problem is it just doesn't have a lot

of time. Like he doesn't have a lot of time to build up like a following. Doesn't have a lot of time

...