It seems like such a silly little thing.

And yet it hangs people up when it comes to them making a buying decision.

So what can you do to eliminate the friction between them buying and actually making sales?

I'll tell you in this episode.

Marketing your business is for you, the business owner, who has a product, a service, or a message

that you believe in. My name is Stu McLaren, and each week we'll take a behind the scenes look

into the real world marketing tactics and strategies for getting what you have in front of a lot

more people. Thanks for spending some time with me today. Now let's get started. So yesterday I had the opportunity

to spend a full day with one of my consulting clients, Dr. Amy Johnson. And it was awesome. She's

such a delight transforming so many lives. And I just love, love, love spending quality time with clients who are

doing so much good in the world. Long story short, we were mapping out a whole bunch of stuff for her.

One of them certainly was her upcoming launch and the other side of it was just her business in

general, like kind of reshaping the message and really nailing that down

and then like thinking through the bigger picture of like how she's going to continue to roll this

out and continue to grow the business. But in that conversation, one of the things that we began

talking about were the importance of answering questions. Because listen, it is hands down one of the fastest ways to add more sales

to any promotion that you are running. So let me give you some backstory. So in episode 63,

I shared with you the full debrief of our $3.45 million launch. So this is like the Super Bowl for us

in our company. Like this is, everything builds toward that particular launch. And it was

spectacular and successful on so many levels. But behind the scenes, one of the things that you

got to know is that there are a lot of little things happening that contribute to that overall sales number and one of the little but big things

is the focus that we have as a company on resolving and answering questions so for example

...