Hi, this is Charlie Powell, author of managing online reputation, how to protect your company on social media,

and you're listening to the Marketing Book Broadcast.

Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly changing field of modern marketing.

And now here's your host, Douglas Burdett.

Hello, thanks for joining me on the marketing book podcast which was named by

LinkedIn as one of 10 podcasts that will make you a better marketer in 2016. My

goal for this podcast is to help you discover new ideas about what's working in modern marketing.

Don't worry about taking notes. You can find links to everything discussed in the show notes at marketingbook Podcast.com.

Today we're joined by Charlie Pownall

and we're going to talk about his new book,

Managing Online Reputation,

how to protect your company on social media. Charlie Pownall is Managing Director of Communications at Reputation Consultancy,

CPC and Associates.

He draws on 20 years experience in public relations, government communications, advocacy, and digital and social media marketing to advise companies, public sector bodies and individuals to protect, manage, and defend their reputations.

Prior to his current role, he was Regional Managing Director at Public Relations Consultancy

Burson Marsteller, responsible for the agency's digital and social media capabilities across Asia

Pacific and was global communications manager at Advertising and Marketing Network WPP. He started his career as a speech writer and press

officer at the European Commission. A regular commentator and speaker at conferences,

business schools, and universities, and now the marketing book podcast. He is based in London and he was once a

bass player for as he says a very bad rock band. Charlie, congratulations on managing online reputation

and welcome to the marketing book podcast.

Thank you very much, Douglas.

...