Hey there, this is Nick Westergaard. I don't know about you, but I am a fellow marketing book addict.

So that's why I can't get enough of the marketing book podcast.

So much so, I had to go and write a marketing book so that I could have the honor,

the distinction, the privilege of being on the podcast.

My new book is called Get Scrappy Smarter Digital Marketing for Businesses Big and Small,

and you are listening to the Marketing Book Podcast.

Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly changing field of modern marketing.

And now, here's your host, Douglas Burdett.

Hello, thanks for joining me on the Marketing Book Podcast,

which was named by LinkedIn as one of 10 podcasts

that will make you a better marketer in 2016.

My goal for this podcast is to help you discover new ideas about

what's working in modern marketing. Don't worry about taking notes. You can find

links to everything discussed in the show notes at marketing book podcast.com.

Today we're joined by Nick Westergaard and we're going to talk about his new book, Get Scrappy.

Smarter Digital Marketing for Businesses Big and Small.

Nick Westergaard is a marketing strategist, speaker, author, and educator.

As chief brand strategist at Brand Driven Digital, he helps build better brands at organizations of all sizes

from small businesses to Fortune 500 companies. Nick writes for marketing profts and

his thoughts have been featured in US News and World Report,

entrepreneur magazine, Nashville, American Express

open forum, and others.

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